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Pride of Place: Land, community and a popular environmentalism

Instead of focusing on the abstract and transnational in environmental politics, we need to build out from people’s pride in their sense of place. People need to be able to see the change they wish there to be in the world.


Pride of Place investigates how people’s sense of identity, shaped by their attachment to their local area, can sit at the heart of a new politics of the environment.

New public attitudes research uncovers that people think of the environment in terms of the place they live and the people they live there with, not carbon emissions and climate change. The report argues that it is only by restoring faith in the power of collective action in a specific locality that we can restore the momentum environmental politics needs. Pride of Place calls for nothing less than a revolution in the culture of environmentalism, which puts a much greater focus on rebuilding democratic capacity rather than focusing on securing legislative change at a national and supranational level.

Despite the widespread assumption that the environment remains off the table as the political conversation moves from recession to recovery, this report reveals a great deal of hope for a new, more resonant environmental politics if we start from where people live.

You can listen to Jon Cruddas’ speech in response to Pride of Place on Audioboo:

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Ed Wallis

Ed Wallis is policy manager at Locality. He was previously editor of the Fabian Review.

Natan Doron

Natan Doron is a former senior researcher at the Fabian Society.


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