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Talking green: Public reactions to key climate change terms


Talking Green looks at people’s reactions to the key words politicians and campaigners use when discussing climate change.

‘Net zero’, ‘green industrial revolution’, and ‘green jobs’ – the climate change discussion has developed its own vocabulary, especially when discussing the economic benefits of taking action. However, these terms are not always understood by the majority of people. Many of them are new, abstract, or co-opted terms. And yet it is more important than ever to get this right.

In this publication, we asked a wide and comprehensive range of questions related to climate change. This short briefing summarises a small section of the findings from that opinion survey. It forms part of a wider project which is a partnership between FEPS, the Fabian Society and TASC. Our final report will be published in early 2022.

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Luke Raikes

Luke Raikes is the Fabian Society's deputy general secretary.


Ben Cooper

Ben is a senior researcher at the Fabian Society.


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